Advertising Careers
Submitted By: Matt Williams Americans are bombarded by thousands of commercial
messages everyday in the form of bouncy jingles, television commercials,
and even printed advertisements hanging on bathroom stalls. Advertising
agencies have launched a commercial war, using outrageously clever ideas
and exhaustive market analysis to captivate the attention of a consumer
for a mere sixty seconds. In a sense, working in advertising is like throwing
a message in a bottle out into the ocean,
hoping that it will reach the right destination. It is quite an enigma
then why anyone would want to work in such a challenging, finger crossing,
and stressful industry. For those inside the industry, the answer is simple:
advertisements shape the way people act, think, and dream.Producing an
advertising campaign is an extremely elaborate process. Advertising agencies
are responsible for understanding the objectives of a company,
transforming that into an idea that will persuade consumers to buy the
product, and then finally choosing the appropriate media to communicate
that message, a three step process described as strategy, concept, and
execution. Due to the complexity of this process, advertising professionals
assume very specialized roles that fall into two very broad categories:
creative and business. In the creative service department there are copy
writers, graphic artists, photographers, and film makers who work together
to conceptualize, plan, and produce an ad. Production is a great department
to work in for creatives looking for entry-level positions that will allow
for a good amount of networking that could lead to other careers in advertising.The
other advertising career tracks Click here
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